What does an agency do?

An agency is a company that provides specific services to other companies and individuals. This might seem like a vague description of an organization but that's because the term "agency" encompasses a wide range of businesses. Advertising, public relations, and marketing agencies are some of the most common, but there are also agencies specializing in online services, brand consultancy, and more.

No matter the agency's profile they often have shared goals — helping their clients succeed, in particular. To do this they need to have an in-depth understanding of their client's business, target audience, and objectives. Then they use their creativity and expertise to develop strategies and campaigns that achieve the desired results.

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How has remote work changed the way agencies work

According to the 2022 Global Agency Report, a vast majority of agencies adopted either a fully remote or hybrid working model in 2021.

Surprisingly enough, that same year was a complete home run for the industry in terms of revenue and growth. However, now that the process of shifting toward remote work has calmed down, agencies started noticing the strain that working remotely can put on how they and their employees operate.

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According to that same report, the biggest challenge for remote teams working in an agency is collaboration and communication. With efficient information sharing being at the forefront of a streamlined collaborative process, it is no wonder that these two go hand in hand.

Failure to foster a sense of belonging and maintain company culture also stems from the same issue — when people can't communicate freely and spontaneously, their morale and trust in the company will suffer. After all, the problem of employee isolation is a persistent one, spanning multiple industries.

Last but not least, the lack of proper infrastructure that supports remote agency collaboration also didn't make the creative process easier. As most agencies thrive on providing their clients with creative solutions to establish trust, they need to find a way to give their remote teams the space and freedom to be creative.

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What kind of virtual meetings can benefit agencies

The way agencies work has changed and it is safe to say that remote work is here to stay. That being said, agencies can still reap the benefits of in-person collaboration and communication while working apart.

By adopting Kosy as their virtual office, agencies can take advantage of a wide range of features and meeting types designed to keep you closer as a group.

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Daily stand-up

Daily stand-ups are the fastest and easiest way of keeping your team informed about what everyone is working on.

Best described as "short and to-the-point", companies can use this type of virtual meeting to quickly define their expectations for the day and ensure that everyone is on the same page.

And if any problems or obstacles pop up, and they will, this will give you an opportunity to assign collaborative tasks to different team members and get the ball rolling again as quickly as possible.

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Brainstorm session

With the shift toward remote work, brainstorming lost on the spontaneity and serendipity that used to make it such a creative and fun exercise.

Now, more than ever, it is important to have a space that can help you replicate the feeling of being in the same room without compromising on the quality of the ideas.

Kosy's brainstorming and ideation meeting rooms were designed with this in mind — a space where you can quickly bounce ideas off of each other without running into the wall of asynchronous communication that makes you lose the thread.

What separates a virtual brainstorming room from a video call is, once again, spontaneity. Pop into the room for a quick creative session with your team, invite guests for cross-agency collaboration and keep all relevant documents pinned to the room to jump into creative mode even faster.

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Coworking session

Collaborating has become more important than ever, but with the rise of remote work, it can be difficult to find the time and space to do so.

Asynchronous tools like Slack and Asana are great for keeping everyone in the loop, but they lack the immediacy of face-to-face communication.

Furthermore, according to Stanford University, creating a feeling of working together on a task can significantly increase motivation and persistence. Collaborating side-by-side in a virtual office creates that exact same feeling of being "in this together" and can help your team stay focused and motivated, even when working from home.

In a coworking meeting, you can invite team members or representatives of other agencies to join you in your virtual office for a few hours of collaborative work. This type of meeting is perfect for agencies that need to work on projects together but also want to create a sense of camaraderie and belonging.

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Coffee breaks

Nurturing a sense of belonging and company culture is more important than ever for agencies. With the rise of remote work, team members can feel isolated and disconnected from their coworkers.

The key to keeping your team happy and engaged is simple: human interaction.

Scheduling regular coffee breaks in a virtual cafeteria is a great way to create informal interactions and catch-ups between team members.

Your colleagues can sit in comfy virtual chairs across from their coworkers, chat, and sip on a hot cup of joe — all without ever leaving their homes.

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Workshops

Hosting a workshop meeting in a virtual space is a great way to help your team understand all aspects of a certain problem or project. These meetings may last a few hours or even a full day, involving brainstorming, group work, and presentations.

Since workshops are usually geared toward problem-solving, it is important to have a space that is designed for collaboration and creativity. With Kosy, you can host your workshop in a virtual meeting room that comes equipped with all the features and integrations you need to get the most out of your team's time together.

With cross-agency collaboration becoming more and more common, workshop meetings are also a great opportunity to invite representatives from other teams and tackle a specific client request together.

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One-to-ones

Meeting your client is key to understanding their needs and expectations. Instead of scheduling a boring video call, invite them over to your virtual office for more personal interaction.

In a one-to-one meeting, you can show your client around your office space, introduce them to your team, and have a more in-depth discussion about their project.

This type of meeting is also a great opportunity to get creative with your presentation and pitch ideas in a way that is not possible over email or a video call.

By inviting your client into your virtual office, you can create a more personal connection and build trust — key ingredients for a successful working relationship.

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How Kosy helps facilitate meetings for agencies

Virtual headquarters can help your agency stay connected and make collaborating and team-building an organic part of your day.

Gathering your remote colleagues in one virtual space gives them more tools for communicating, working on joint projects, and carrying out their responsibilities while feeling like one cohesive team.

Build a virtual office space for your product team to:

• Have formal and informal meetings — whether you need a war room to tackle a challenging project or a space to host a virtual happy hour, Kosy is always at your disposal
• Invite clients and other agencies into your space — with virtual meetings, there are no geographical boundaries. You can invite anyone from anywhere in the world to see your space, collaborate, chat by the watercooler, and ideate
• Onboard new hires with ease — introduce new team members to the company culture and help them understand their responsibilities by giving them a tour of your virtual office space
• Unlock your creativity — with multiple integrations, proximity chat, and dedicated brainstorming rooms, your agency will never run out of innovative ideas and solutions
• Collaborate like never before — set up project rooms, share multiple screens, collaborate on documents directly in the meeting, and strike one-click conversations to create a space that is tailored to your team's needs and workflow
• Discover new ways to be a team — build lasting relationships with your colleagues by introducing fun and engaging team-building activities into your workflows. From virtual happy hours to spontaneous conversations, there are endless possibilities for how you can use Kosy to bring your team together.
• Improve your employees' well-being — give your remote colleagues a place where work can be fun, creative, and fulfilling by investing in a virtual office space that has everything (including a virtual office pet).

Whether you're looking for a space to host virtual meetings, onboard new hires, or collaborate on a new level, Kosy has you covered. With our flexible plans and customizations, you can create a space that is perfect for your team's needs — no matter what they may be.