Marketers move faster in Kosy

What Does a Marketing Team Do?

A marketing team has numerous responsibilities, each essential for continuous company growth. They create various marketing campaigns, including email, content, SMM, SEM, SEO, and PPC - to name a few - ensuring their messages reflect brand values.

Marketing teams are tasked with the responsibility of:

• Researching and identifying market trends
• Developing brand image and maintaining its consistency
• Conducting customer satisfaction surveys to inform decisions
• Managing and monitoring social media pages
• Creating messages that convey brand values and drive sales

Essentially, marketing teams help build traction and springboard a company to success.

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How Remote Work Changed the Workflow for Marketing Teams

Most of the time, companies have a handful of high-impact marketing channels; figuring them out requires speed and constant testing.

Due to the so-called “Law of Shitty Click-Through Rates,” marketing teams have a short window to acquire new customers. They must be highly creative or risk their endeavors becoming challenging and expensive.

Remote work hinders their workflow in several ways:

• Less interaction makes it challenging for marketing teams to be creative, and many innovative ideas sprout from serendipitous interactions.
• It isn’t easy to see what the entire team is working on and coordinate with teammates.
• Remote teams often work in silos, limiting input and insights from team members and other departments like corporate strategy and product teams. That creates knowledge, productivity, and performance gaps.
• It’s challenging to find the balance between synchronous (real-time interactions like phone calls and video chats) and asynchronous communication (e.g., email and instant messages).

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Which Kind of Virtual Meetings Can Benefit Marketing Teams?

Remote marketing teams can benefit from the following meetings:

• Kick-off – initial meetings for project kick-offs;
• Brainstorm – brainstorm ideas to solve a specific problem;
• Ideation – share creative ideas for overcoming challenges;
• War room – discuss current projects;
• One-to-one – two team members discuss topics and exchange ideas;
• Coworking – work alongside teammates on various tasks and projects;
• Team meetings – discuss mission-critical issues and updates.

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How Kosy Helps Facilitate Meetings for Marketing Teams

You want to help your marketing team members collaborate seamlessly even when they’re working remotely? Then you need to give Kosy a try. 

Kosy streamlines meetings for marketing teams, helping them connect with remote members and supercharge productivity. Here’s how:

• Creating a virtual environment aligned with your team – create a virtual space for every meeting and drive participation and contribution.
• Enabling serendipitous interactions – enjoy smooth interactions that feel natural and spark creativity.
• Improving collaboration – use whiteboards and share your screen and files to make the most of your meetings.
• Integrating with third-party apps – connect your favorite apps and streamline the workflow.

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Use Kosy for Your Next Marketing Meeting

Kosy is a virtual office platform that allows you to collaborate like you’re in an actual office. The platform is perfect for:

• Connecting with your remote team;
• Keeping everyone on the same page;
• Increasing productivity while working remotely.

Sign up for an account (it’s free!), invite your teammates, and enjoy more productive meetings that drive engagement, motivation, and success!