What Does a Marketing Team Do?

A modern marketing team is responsible for developing and implementing strategies to reach their target audience in order to raise brand awareness, build traction, attract customers, and drive sales. They’re integral to company success.

While customer success teams are responsible for retaining existing customers, building a marketing team is crucial for ensuring a steady flow of new ones.

A marketing team has numerous responsibilities, each essential for continuous company growth.  With most modern companies adopting a digital-first approach, a good portion of a marketing team’s responsibilities centers around creating and managing an effective digital presence.

A digital marketing team is typically responsible for a variety of web-based marketing campaigns, including email marketing, content marketing, paid social media campaigns, SMM, SEM, SEO, and PPC - to name a few - ensuring their messages reflect brand values.

Marketing team members are also tasked with the responsibility of:

• Researching and identifying market trends
• Developing brand image and maintaining its consistency
• Conducting customer satisfaction surveys to inform decisions
• Managing and monitoring social media pages
• Creating messages that convey brand values and drive sales
• Generating leads at all stages of the sales funnel

Essentially, marketing teams help build traction and springboard a company to success.

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What is a typical marketing team structure?

The structure of a marketing team depends on the size of the company.

For smaller companies, a digital marketing team may include a few people responsible for executing all digital marketing initiatives. As companies grow, they may add more members to their marketing teams, often hiring for specialized roles and even adding in-house sub-teams.

A large marketing department structure may include the following roles and sub-teams:

• Chief Marketing Officer
• SEO Strategist
• Data Analyst
• PPC Specialist
• Design Team
• Social Media Strategist & Manager
• PR & Media Liaison

As we said before, the structure of your marketing team may look completely different. Some companies thrive with only a marketing manager and a few team members with good writing skills, knowledge of search engines, and the ability to predict and analyze industry trends.

However, the fact that a marketing team structure can grow to such vast proportions means that it also needs the right tools to be able to coordinate seamless collaboration between all team members.

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How Remote Work Changed the Workflow for Marketing Teams

Most of the time, companies have a handful of high-impact marketing channels to navigate, and figuring them out requires speed and constant testing.

However, the team's efforts may be wasted if they don't move quickly enough, falling victim to the infamous "Law of Shitty Click-Through Rates".

This unofficial yet quite real "law" states that every marketing strategy's performance is bound to decline over time. Customer acquisition requires novelty and innovation, otherwise, your CTRs are going to drop, along with the ROI of your campaigns.

Creativity, speed, and the ability to work closely with the sales team and people in other marketing department roles are what stands between an effective marketing strategy and a failed one.

Remote work can hinder marketing team’s workflow in several ways:

• Less face-to-face interaction makes it challenging for the marketing department to be creative since many innovative ideas sprout from serendipitous interactions
• As the company scales and expands the marketing team structure, it is hard to see what each key player is working on and coordinate with teammates.
• Remote teams often work in silos, limiting input and insights from team members and other departments like corporate strategy and product teams resulting in knowledge, productivity, and performance gaps.
• It’s challenging to find the balance between synchronous (real-time interactions like phone calls and video chats) and asynchronous (e.g., email and instant messages) internal communications.
• Bringing new team members up to speed during seasonal content spikes can result in output delays when done remotely

The good news is that, with Kosy, remote work can be leveraged to outmaneuver these challenges and help you move faster and smarter.

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What kind of virtual meetings can benefit marketing teams?

Since collaboration and speed are essential for most marketing initiatives, you need to be able to rely on a set of predetermined workflows that will help your team members stay coordinated and aligned with the company's objectives.

Kosy offers a vast library of tried-and-true meeting templates for marketing teams.

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Marketing team kick-off

A kick-off meeting is a crucial part of any marketing campaign.

It allows everyone on the team to get on the same page, understand the objectives, and set expectations for the upcoming work.

In Kosy, your entire team can sit side by side in a virtual office, get familiar with current marketing strategies, target audience needs, and brainstorm new ideas together.

The flow of the meeting can be facilitated with multiple screen shares, file sharing, whiteboard, and project management app integrations available directly in Kosy.

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Brainstorm

Yes, we've underlined the importance of creativity in building a successful marketing team several times by now.

Brainstorming meetings is the best way to unleash the creative potential of your team and come up with out-of-the-box solutions for customer acquisition or product promotion.

In Kosy, you can build a beautiful collaborative space for your team, complete with an interactive whiteboard, app integrations, and real-time file sharing.

However, with the ability to "walk" around the office, one-click conversations, and spatial audio, you can instantly share your ideas and musings no matter where you are. Even your company's virtual cafeteria can become the idea hub for your marketing team.

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Ideation 

The concepts of ideation and brainstorming are often used interchangeably. However, the ideation stage includes a broad array of techniques used to generate creative ideas and solutions (including brainstorming).

Ideation can be done individually or in a group, depending on the task at hand. In Kosy, you can use a variety of ideation techniques to help your team come up with innovative marketing solutions.

For example, give brainwalking a try where your team walks around the virtual office while adding to each other's ideas. Or create a mind map and pin it to the ideation room board so you can start your next meetings faster.

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War room

A war room is a place solely dedicated to a specific project or initiative where the team can go to get away from distractions and focus on their work.

This space gathers all the strategic resources, people, documents, and marketing tools in one place so the team can move quickly and efficiently without wasting time on setting up and scheduling meetings.

In Kosy, you can create a war room for your marketing team and invite all the key players to join. By pinning relevant apps and integrations to the war room, you can make sure everyone has the information they need right at their fingertips.

Kosy's war rooms also come with a set of powerful collaboration features, such as multiple screen share, one-click video calls, and file sharing, to help your team stay coordinated and aligned with the company's objectives.

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One-to-one

While most marketing initiatives are team-based, there are also situations when a one-to-one meeting is warranted.

For example, you may need to have a conversation with the leader of your SEO team about their progress on a project or give feedback on a recent campaign.

Additionally, one-to-one rooms can be great for onboarding new hires --  you can give them a tour of the company, introduce them to the team, and answer any questions they may have in a quiet place.

In Kosy, you can easily create a virtual one-to-one room for having private conversations, giving feedback, and holding office hours. It takes just a few clicks.

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Coworking

A virtual coworking space is a shared office environment where people from the same or different teams can come to work together.

It's a great place to collaborate on projects, get feedback from colleagues, or ideate on a new marketing plan. The additional benefit of seeing your coworkers in one space is the motivation and team spirit boost that comes with it.

In Kosy, you can create a coworking space for your marketing team and invite people from other teams to join.

In order to enhance the experience, you can fill the space with certain virtual assets such as an interactive easel and whiteboard for pinning collaborative documents.

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Team meetings

Marketing teams need to have regular team meetings to ensure everyone is on the same page and aligned with the company's objectives.

In Kosy, you can start meetings with one click which allows team members to quickly switch from their individual work to team collaboration. Additionally, you can use the interactive features in Kosy's meeting rooms, such as multiple screen sharing and collaborative assets, to make your meetings more engaging and productive.

Kosy also offers a variety of meeting room templates for different types of meetings, such as daily stand-ups, retrospective meetings, and sprints.

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How Kosy Helps Facilitate Meetings for Marketing Teams

Kosy is a virtual office platform that helps marketing teams stay connected and collaborate effectively.

By providing you with a 360-degree visualization of your marketing team, office, and current tasks, you can get a clear overview of your team's progress and performance.

Additionally, the app comes with a set of powerful features, such as dedicated channels, one-click meetings, spatial audio, multiple screen shares, and a morale-boosting interface.

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Kosy is the perfect tool for marketing teams who want to stay connected and collaborate effectively.

Build a virtual office for your marketing team to:

• Have formal and informal meetings - one-click meetings allow you to quickly start team meetings without having to schedule or set up anything in advance.
• Get an overview of your team's progress - see where each team member is, set up dedicated rooms for current projects, and use the channels to stay updated on the latest updates.
• Collaborate on projects - work together on projects using interactive features, such as file sharing, whiteboards, and spatial audio
• Enable serendipitous interactions – enjoy spontaneous conversations that feel natural and spark creativity.
• Improve cross-team collaboration – easily meet and collaborate with representatives of the sales and customer success teams to ensure a smooth buyer's journey
• Streamline workflow with app integration – connect your favorite apps to virtual project rooms to centralize work and reduce context switching.
• Uphold company culture - design your virtual office to reflect your company's values and branding to create an immersive experience for your team.
• Make team-building organic  - with dedicated rooms for socializing and bonding, your marketing team can get to know each other and build strong relationships from day one.
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